Personalize the Customer Experience

Personalize the Customer Experience

Meghan Keaney Anderson, Director of Product Marketing at HubSpot, presented Personalize the Customer Experience at the Boston Social Media Breakfast this month. This month’s topic was Marketing to the Full Customer Experience and featured 4 great speakers. Most...
Speed Up Your WordPress Site

Speed Up Your WordPress Site

With the dramatic increase in mobile (and since Google uses site speed in for page rank), it’s important to speed up your WordPress site. In fact 40 percent of people abandon a site that takes more than 3 seconds to load. In 2006 Amazon reported an increase of...
Developing a Business Strategy

Developing a Business Strategy

Nuzio Bruno, Business Strategist at The Disruptive Strategy Co., presented Developing a Business Strategy at Podcamp Western MA. In this video he describes what strategy is, and isn’t. Nuzio talked about 3 steps developing a business strategy: 1. Challenge, 2....
Block Referer Spam In Google Analytics

Block Referer Spam In Google Analytics

You can block referer spam In Google Analytics. Although blocking them in google analytics will not keep them off your site, you need to block them in your htaccess file or with plugins to do that, but it will clean up your analytics. In fact the only way to stop...
Google URL Presentation Changes

Google URL Presentation Changes

Today, Google URL presentation is changing from showing the sites URL to it’s real world name. According to Google this change should help searchers understand websites better. Although it’s initial roll out is for mobile, it will roll out to desktops too....