Start with the Customer Experience

Start with the Customer Experience

Jamie Pappas, Director of Branding and Social Media at Akamai, presented “Start with the Customer Experience” at this months Boston Social Media Breakfast. Akamai is a Content Delivery Network that deliver between 15 to 30% of global traffic on the web...
Managing WordPress

Managing WordPress

Managing WordPress is an ongoing process. Although WordPress sites are easy to use and rarely break down by themselves, they are anything but maintenance free. Over time new security issues or bugs get discovered, some plugins start acting wonky and even the database...
Does Your Company Have a Soul?

Does Your Company Have a Soul?

Josh Bernoff, Founder WOBS LLC, presented “Does Your Company Have a Soul?” at the Boston Social Media Breakfast this month. Josh was a researcher for Forester for 20 years. As he prepared for this presentation, he looked at how companies described...
Personalize the Customer Experience

Personalize the Customer Experience

Meghan Keaney Anderson, Director of Product Marketing at HubSpot, presented Personalize the Customer Experience at the Boston Social Media Breakfast this month. This month’s topic was Marketing to the Full Customer Experience and featured 4 great speakers. Most...