by Tom Beach | May 6, 2015 | Web Marketing
Josh Bernoff, Founder WOBS LLC, presented “Does Your Company Have a Soul?” at the Boston Social Media Breakfast this month. Josh was a researcher for Forester for 20 years. As he prepared for this presentation, he looked at how companies described...
by Tom Beach | May 4, 2015 | Web Marketing
Meghan Keaney Anderson, Director of Product Marketing at HubSpot, presented Personalize the Customer Experience at the Boston Social Media Breakfast this month. This month’s topic was Marketing to the Full Customer Experience and featured 4 great speakers. Most...
by Tom Beach | Apr 28, 2015 | WordPress Maintenance
With the dramatic increase in mobile (and since Google uses site speed in for page rank), it’s important to speed up your WordPress site. In fact 40 percent of people abandon a site that takes more than 3 seconds to load. In 2006 Amazon reported an increase of...
by Tom Beach | Apr 27, 2015 | Web Marketing
Nuzio Bruno, Business Strategist at The Disruptive Strategy Co., presented Developing a Business Strategy at Podcamp Western MA. In this video he describes what strategy is, and isn’t. Nuzio talked about 3 steps developing a business strategy: 1. Challenge, 2....
by Tom Beach | Apr 24, 2015 | WordPress Maintenance
You can block referer spam In Google Analytics. Although blocking them in google analytics will not keep them off your site, you need to block them in your htaccess file or with plugins to do that, but it will clean up your analytics. In fact the only way to stop...
by Tom Beach | Apr 23, 2015 | WordPress Development
Today, Google URL presentation is changing from showing the sites URL to it’s real world name. According to Google this change should help searchers understand websites better. Although it’s initial roll out is for mobile, it will roll out to desktops too....
