Digital Marketing

Digital Marketing

Paul Casinelli, Director of Product Marketing at Brightcove, presented “Digital Marketing” at this months Boston Social Media Breakfast. Brightcove is a leading global provider of powerful cloud solutions for delivering and monetizing video across...
Start with the Customer Experience

Start with the Customer Experience

Jamie Pappas, Director of Branding and Social Media at Akamai, presented “Start with the Customer Experience” at this months Boston Social Media Breakfast. Akamai is a Content Delivery Network that deliver between 15 to 30% of global traffic on the web...
Does Your Company Have a Soul?

Does Your Company Have a Soul?

Josh Bernoff, Founder WOBS LLC, presented “Does Your Company Have a Soul?” at the Boston Social Media Breakfast this month. Josh was a researcher for Forester for 20 years. As he prepared for this presentation, he looked at how companies described...
Personalize the Customer Experience

Personalize the Customer Experience

Meghan Keaney Anderson, Director of Product Marketing at HubSpot, presented Personalize the Customer Experience at the Boston Social Media Breakfast this month. This month’s topic was Marketing to the Full Customer Experience and featured 4 great speakers. Most...
Developing a Business Strategy

Developing a Business Strategy

Nuzio Bruno, Business Strategist at The Disruptive Strategy Co., presented Developing a Business Strategy at Podcamp Western MA. In this video he describes what strategy is, and isn’t. Nuzio talked about 3 steps developing a business strategy: 1. Challenge, 2....
4 Simple SEO Fixes

4 Simple SEO Fixes

4 simple SEO fixes from Matt Cutts (of Google) presentation of Google’s SEO Report Card at the Ignite SMX in 2010. It’s amazing we still see so many of these same problems today! The Google SEO Report was done by Google on 100 of Google’s properties...